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Contents

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<aside> 💡 Tip: A company mission provides clarity and direction, aligning your collective actions towards a common purpose. It can attract and inspire like-minded people who share a passion for contributing to your cause beyond a paycheck.

To make your mission meaningful, use clear and consistent language about the aspirations and ideals you hold as a company, where you’re collectively heading, as well as clarifying who you are not, and where you’re heading away from.

For more inspiration, check out The Infinite Game by Simon Sinek.

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💡 Don’t feel like reading the whole page? Embed an AI block to summarize the page or find action items. Learn more here: https://www.notion.so/help/guides/everything-you-can-do-with-notion-ai

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Our Mission

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To liberate companies from ineffective systems, enabling them to build better businesses for their people by embedding transparency, collaboration, and agency in every element of their enterprise.

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Vision

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A world where every organizational system is as capable as the people within it, enabling every individual and team to bring their best to work.

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Strategy

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Key Partners

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1. Technology Providers: Partner with cloud service providers (e.g., AWS) to ensure scalable and reliable infrastructure.
2. Consultancies: Collaborate with People and Culture experts to inform product development and provide complementary services.
3. Academic Institutions: Partner with universities for research on organizational psychology and emerging workplace trends.
4. Integration Partners: Develop partnerships and integrations with popular productivity tools

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Key Resources

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1. Engineering Talent: Recruit and retain top-tier full-stack engineers and UX designers.
2. Organizational Psychology Expertise: Hire a team of experts in workplace culture and employee engagement.
3. Proprietary Technology: Develop and protect our unique algorithms and user interface designs.
4. Customer Data: Securely manage and analyze customer data to drive product improvements and insights

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Customer Relationships

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1. Consultative Approach: Work closely with clients to understand their unique challenges and tailor solutions.
2. Ongoing Support: Provide continuous guidance and best practices to ensure long-term success.
3. Community Building: Foster a community of culture-forward organizations to share experiences and best practices.
4. Transparent Communication: Maintain open lines of communication about our product roadmap and company direction.

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Customer Segments

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1. Progressive Small-Mid Size Companies: Target businesses with 25-250 employees that value culture and employee experience.
2. Start-Ups and Scale-Ups: Focus on fast-growing companies that need to scale their culture alongside their business.
3. Forward-thinking Enterprises: Engage with larger corporations looking to reinvent their approach to organizational culture.
4. Non-profit Organizations: Offer tailored solutions for mission-driven organizations to align their internal culture with their external impact.

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Revenue Streams

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1. Subscription Model: Offer tiered pricing based on company size and feature set.
2. Professional Services: Provide additional consulting and implementation services for complex deployments.
3. API Access: Generate revenue from partners and customers who integrate our platform with their existing systems.
4. Data Insights: Offer anonymized, aggregated industry benchmarks and reports as a premium service.

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Key Activities

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1. Product Development: Continuously improve our platform based on user feedback and emerging workplace trends.
2. Customer Success: Provide exceptional support and guidance to ensure clients maximize the value of our platform.
3. Research and Innovation: Stay at the forefront of organizational psychology and technology to inform product roadmap.
4. Marketing and Sales: Educate the market on the importance of organizational culture and the benefits of our solution.

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Value Propositions

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1. Culture Transformation: Provide tools that enable companies to build more transparent, collaborative, and engaging workplaces.
2. Data-Driven Insights: Offer actionable insights based on real-time data about employee engagement and organizational health.
3. Customizable Solutions: Deliver a flexible platform that can be tailored to each organization's unique culture and needs.
4. Measurable ROI: Demonstrate clear return on investment through improved employee retention, productivity, and satisfaction.

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Channels

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1. Direct Sales: Engage with medium to large enterprises through a dedicated sales team.
2. Website and Content Marketing: Educate and attract potential clients through thought leadership content.
3. Partnerships: Leverage consultancies and integration partners as channels to reach new customers.
4. Events and Webinars: Host and participate in industry events to showcase our platform and expertise.

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Cost Structure

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1. Product Development: Invest heavily in engineering and design talent to continually improve our platform.
2. Cloud Infrastructure: Maintain robust and scalable cloud infrastructure to support our growing customer base.
3. Customer Success: Allocate resources to ensure high-touch customer support and success initiatives.
4. Sales and Marketing: Invest in educating the market and acquiring new customers through various channels.

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Execution Plan

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1. Q1-Q2 2024:
   • Official product launch
   • Develop and launch first set of integration partnerships
2. Q3-Q4 2024:
   • Introduce advanced analytics and AI-driven insights
   • Expand into new markets
   • Launch community platform for customers
3. 2025 and beyond:
   • Explore potential acquisitions to expand product offerings
   • Develop industry-specific solutions

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✨North Star Metric

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Our North Star Metric is Active Company Engagement Score (ACES)

Supporting our mission to revolutionize organizational culture, this metric measures the overall health and effectiveness of an organization's culture as measured through our products. It ranges from 0 to 10, with higher scores indicating a more engaged, transparent, and collaborative workplace.

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Input Metrics

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1. Daily Active Users (DAU)
   • Definition: The number of unique employees who engage with the insideOUT platform on a daily basis.
   • Rationale: High daily usage indicates that the platform is becoming an integral part of the organization's daily operations.
2. Transparency Index
   • Definition: A measure of how openly information is shared within the organization, calculated based on the ratio of open to closed documents on the platform.
   • Rationale: Higher transparency aligns with our goal of fostering open communication and trust within organizations.
3. Collaboration Rate
   • Definition: The average number of cross-company interactions per employee per week through the insideOUT platform.
   • Rationale: Increased collaboration across org boundaries indicates a more interconnected and innovative workplace.
4. Feedback Loop Velocity

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https://insideout-business-model.netlify.app/

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Progressive Companies Database